Monday, 9 November 2009
actor change
Arranging Times
speaking to lawrence about times he could be available for our film caused us many problems, the biggest one having to finish all filming before the deadline .He also coudnt get out of lessons and the frees he had within the day didnt match with our other main actor Josh Dobson.
later discussing this issue i offerd to take the place and play his role.
Thursday (5.11.09)
: Office scene
in M004
with extras
Wednesday (11.11.09)
: lift scenes T.k maxx
7.am _ 9.am out of working hours
Wednesday, 4 November 2009
Contacted T.k Maxx about the lift arrangements

We contacted T.K maxx department store in Rawmarsh Parkgate
to ask permission of using their lift out of working hours time
we talked to the duty manager and she gave us the advice to ring back the following day which will be the 5.11.09 sometime after 7.AM in where we will discuss the matter with the store manager.
Here is the number we researched for contatcting the shop
(using http://www.yell.com/)
to ask permission of using their lift out of working hours time
we talked to the duty manager and she gave us the advice to ring back the following day which will be the 5.11.09 sometime after 7.AM in where we will discuss the matter with the store manager.
Here is the number we researched for contatcting the shop
(using http://www.yell.com/)
01709 780790
Friday, 23 October 2009
Wednesday, 21 October 2009
Tuesday, 20 October 2009
where we are
Continuing with our short film project prep work as a group we have stedilly made progress upto filming.
We have sucessfully
. decided what we are going to call our short film this being " the long lunch break"
. constructed production schedules to help keep on track
. took a series of images for a possible location inside college (lift)
. briefly decided on a potential poster idea getting feedback from class members
. researched a clip of a male trapped in a lift on youtube looking back at the cctv footage which we are thinking of including in a similar scene within our short film to add verisimilitude.
. completed story board and how the narrative will unwravel
. contacted a student within our college to ask about a place in our film (this being one of the main characters).
still working on
. finish story board and create a powerpoint slide or a google document presented to class for improvements
. complete call sheet and script
. letter of permission to a local retail manager to rent out a lift for film day
. arrrange holiday work
We have sucessfully
. decided what we are going to call our short film this being " the long lunch break"
. constructed production schedules to help keep on track
. took a series of images for a possible location inside college (lift)
. briefly decided on a potential poster idea getting feedback from class members
. researched a clip of a male trapped in a lift on youtube looking back at the cctv footage which we are thinking of including in a similar scene within our short film to add verisimilitude.
. completed story board and how the narrative will unwravel
. contacted a student within our college to ask about a place in our film (this being one of the main characters).
still working on
. finish story board and create a powerpoint slide or a google document presented to class for improvements
. complete call sheet and script
. letter of permission to a local retail manager to rent out a lift for film day
. arrrange holiday work
Tuesday, 13 October 2009
production schedule

Monday, 12 October 2009
images of potential filming locations.
Here we have took examples of possible a location for our short film. Taking these we have used low and high angle shots inside the lift to see how much room we had for potential filming.
Being a disabled lift we relised to add verisimilitude to our short film that we would have to show a different lift enterance of some stereotypical office therefore clevely editing the two character entering the lift of a shop and then the actual filming inside the lift at college as it gives us privacy from shoppers e.t.c when filming.
poster ideas and feedback





To advertise the promotion of our short film as a group we brainstormed poster ideas then i roughly sketched them out on a.4 to dicsuss which we felt was most suitable.
Failing to just pick one idea to move forward liking several of the drawings we thought it would be best to create a questionaire for the other groups in the project to further help us coming to decision and to advance with just the one.
Tuesday, 6 October 2009
Monday, 5 October 2009
email to potential actor
Thompson Bethany Louise
Attachments can contain viruses that may harm your computer. Attachments may not display correctly.
To:
Allott Gareth; Hill Tahler Lee
Ok then, this is kind of a shock to me but I am curious what the project and Role is about and yeah I might come up and meet with you guys and see what's happening
cheers
From: Thompson Bethany LouiseSent: Thu 01/10/2009 14:55To: Dube LawrenceSubject:
hey
doing our media project we have talked to our teacher Vicky and we were wondering wether you would be interseted in starring and helping with our A.2 media project.
would you be able to come and meet us to talk about this and discuss what the role requires
cheers
Beth, Tahlar, Gareth
Coming to a group desicion we changed our one strand narrative to create more meaning, with this we decided that by having the two enemies being of different race and origins the short film would be more interesting and the topic of racism evident from both sides of the characters. Having this we talked to our teacher if it was possible to contact a student in college of a different colour to play the role needed in our short film. Above is the email we sent and the positive responce back from Laurence
Attachments can contain viruses that may harm your computer. Attachments may not display correctly.
To:
Allott Gareth; Hill Tahler Lee
Ok then, this is kind of a shock to me but I am curious what the project and Role is about and yeah I might come up and meet with you guys and see what's happening
cheers
From: Thompson Bethany LouiseSent: Thu 01/10/2009 14:55To: Dube LawrenceSubject:
hey
doing our media project we have talked to our teacher Vicky and we were wondering wether you would be interseted in starring and helping with our A.2 media project.
would you be able to come and meet us to talk about this and discuss what the role requires
cheers
Beth, Tahlar, Gareth
Coming to a group desicion we changed our one strand narrative to create more meaning, with this we decided that by having the two enemies being of different race and origins the short film would be more interesting and the topic of racism evident from both sides of the characters. Having this we talked to our teacher if it was possible to contact a student in college of a different colour to play the role needed in our short film. Above is the email we sent and the positive responce back from Laurence
evaluation on ideas for short film
Thursday, 1 October 2009
Wednesday, 30 September 2009
Tuesday, 29 September 2009
This is a short snippet from the BBC's comedy Big Train.
The clip was suitable in various ways to my "2 men in a lift idea". The first being the type of genre in this case a comedy, secondly the camera techniques of close ups and two shots will suit the narrative of my idea as their would be chunks of conversation throughout.
The clip was suitable in various ways to my "2 men in a lift idea". The first being the type of genre in this case a comedy, secondly the camera techniques of close ups and two shots will suit the narrative of my idea as their would be chunks of conversation throughout.
Short Story Idea (trapped in a lift) Youtube Videos
Above is a video i have found on Youtube. It conatins 2 minutes of some real life footage caught on cctv of a man trapped in a lift for 40 hours. This has helped me into thinking how the unfortunate victims would act and behave over a long period of time and in such a relined place. Aswell as this it gave me a further idea to have various scenes within the short film showing footage through the camera in the lift. To add verisimilitude i would use a low angle shot on the characters, slow the frame per rate and overlap a timer onto the video through adobe photoshop elements 5.

Monday, 28 September 2009
Friday, 25 September 2009
Thursday, 24 September 2009
Sunday, 20 September 2009
LOVEFIELD ANALYSIS
LoveField is a short film created by Mathieu Ratthe. The genre of the film throughout seems like a stereotypical horror having all the generic elements needed which is totally convincing for us the viewers to watch, however the creator has intelligently but a twist at the very end having the suspected murderer become the hero totally switching the new resolution and equilibrium. The narrative of the film throughout seems to be open however having the shock ending it falls into a closed narrative.
The diegetic world of LoveField seems to be somewhere in the American outback being very derelict and lonely therefore the editor had encoded meaning for the audience to feel alienated and uneasy. The character of a farmer is the main actor throughout having the usual stereotype of a rough beard, cap and denim dungarees this is a typical stock character and has been used in other full length horrors such as texas chain saw massacre.
Begining with a long lasting establishing shot of vast corn fields and mountins the camera slowly pans downwards from the skyline and into the ground of the dense corn fields adding supsension and awareness to see something hidden within. Having no chorus (narrater) a meduim shot of a sign cleverly reveals to the audience where the diegetic world is set folowing this a close up of a black crow signifies and connotes to the audeince their may be dead people in the cornfields. Later on a series of insert shots are carried out within just one take including a mobile phone, some underwear and a womens foot this having a preferred meaning on the audience that a murder of rape has taken place. A gradual pan upwards revaling the man also helps the verismilitude that he is the anitial killer of the women. Entering the final minutes of the film an important low angle shot of the man has him towering over what we asume to be a dead body with a towel, the next shot being a two shot suprisngly revealing the man holding a new born.
Non diegetic sound is evident with earay and stereotypical horror music playing through most of the film, along with this diegetic sounds are placed overlapping the sound track of a sign post creaking, this is encoded by the producer to arouse our imagination and to make it seem like a door slowly opening. Other noises such as a phone ringing, and a women's voice sounding in distress all having meaning for us to decode as generic horror traits as well. Lighting throughout the film is fairly moderate and natural looking, its only wen the man is seen stood up the lighting adjusts and shows more shadows contrasting with brightness, this is done to connote something isn't right and to reflect the mans personality or urgency.
Editing techniques are relevant for this film, in this instance, pace. The pace of the editing is noticeably slow through the first half of the film, this is changed when action is involved the pace of the film dramatically speeds up showing short snippets and various angles of the man running. Fade in and fade outs are used for when the title comes up this is suttle and helps juxtapose with the atomspheric music, later another valuable technique is used this time an eye line match. The eye line match is used showing the mans eyes focused on a particular object over his boot the following shot gives us the crow looking back, this suceeds in invloving the audience into the looking through the mans eyes. Lastly the editor weirdly uses a shot revearse shot structure of the farmer and the crow having the bird halk at him aggressively this is unsual to see as is normally used with just human converstaions back and forth.
LoveField is a short film created by Mathieu Ratthe. The genre of the film throughout seems like a stereotypical horror having all the generic elements needed which is totally convincing for us the viewers to watch, however the creator has intelligently but a twist at the very end having the suspected murderer become the hero totally switching the new resolution and equilibrium. The narrative of the film throughout seems to be open however having the shock ending it falls into a closed narrative.
The diegetic world of LoveField seems to be somewhere in the American outback being very derelict and lonely therefore the editor had encoded meaning for the audience to feel alienated and uneasy. The character of a farmer is the main actor throughout having the usual stereotype of a rough beard, cap and denim dungarees this is a typical stock character and has been used in other full length horrors such as texas chain saw massacre.
Begining with a long lasting establishing shot of vast corn fields and mountins the camera slowly pans downwards from the skyline and into the ground of the dense corn fields adding supsension and awareness to see something hidden within. Having no chorus (narrater) a meduim shot of a sign cleverly reveals to the audience where the diegetic world is set folowing this a close up of a black crow signifies and connotes to the audeince their may be dead people in the cornfields. Later on a series of insert shots are carried out within just one take including a mobile phone, some underwear and a womens foot this having a preferred meaning on the audience that a murder of rape has taken place. A gradual pan upwards revaling the man also helps the verismilitude that he is the anitial killer of the women. Entering the final minutes of the film an important low angle shot of the man has him towering over what we asume to be a dead body with a towel, the next shot being a two shot suprisngly revealing the man holding a new born.
Non diegetic sound is evident with earay and stereotypical horror music playing through most of the film, along with this diegetic sounds are placed overlapping the sound track of a sign post creaking, this is encoded by the producer to arouse our imagination and to make it seem like a door slowly opening. Other noises such as a phone ringing, and a women's voice sounding in distress all having meaning for us to decode as generic horror traits as well. Lighting throughout the film is fairly moderate and natural looking, its only wen the man is seen stood up the lighting adjusts and shows more shadows contrasting with brightness, this is done to connote something isn't right and to reflect the mans personality or urgency.
Editing techniques are relevant for this film, in this instance, pace. The pace of the editing is noticeably slow through the first half of the film, this is changed when action is involved the pace of the film dramatically speeds up showing short snippets and various angles of the man running. Fade in and fade outs are used for when the title comes up this is suttle and helps juxtapose with the atomspheric music, later another valuable technique is used this time an eye line match. The eye line match is used showing the mans eyes focused on a particular object over his boot the following shot gives us the crow looking back, this suceeds in invloving the audience into the looking through the mans eyes. Lastly the editor weirdly uses a shot revearse shot structure of the farmer and the crow having the bird halk at him aggressively this is unsual to see as is normally used with just human converstaions back and forth.
Thursday, 17 September 2009
Wednesday, 16 September 2009
Tuesday, 15 September 2009
. Specific media studies and semiotic terminology,
. Media theory,
. Narrative analysis (where appropriate),
. Analysis of the media language used in terms of technical aspects of Camera shots, Angle, Movement and Composition, Editing, Sound, Music, Mise-en-Scène, Special Effects, and On-Screen Graphics.
Analysis of mode of address, who is the target audience and how are they addressed by the text?
An analysis of the representations included in the text
An analysis of generic codes and conventions.
music video analysis : Black Eyed Peas - I got a feeling
Various shot types are presented all throughout the music video these are there to make us feel in certain ways and to encode the meaning the editor has created. One of the types that is used is the insert shot, the insert shot signifies many aspects throughout the narrative. To begin in the first few minute or so we see the insert shot showing make up, combs and several other grooming products following this we see an insert shot of a mobile phone which is valuable and top of the range this has the connotations that the audience should be keeping up with new technology and fashion, they also use this towards the end showing some sort of wine being dropped this is stereotyping parties into saying that you need alchol to have a good time the fact it was dropped also could also be deceived that the people attending or drunk and not in control of their actions. Stereotyping also is shown through low angle shots of females in short skirts having the camera slowly panning upwards, this has been done to emphasis the females physical attributes and to attract male audiences to veiw the video.One master shot shows a living room full of attenders dancing with Will.I.Am central of the frame this allows the audience to step back for a brief moment and to pick out the band members from the others it also gives the veiwers a chance to reflect the overall mood and fashion instead of the frequent close ups of individuals. Lastly the most common shot is the two shot this happens as the song progresses and clevery shows how relationships change from groups to just pairs this again shows how alcohol can influence confidence.
Editing techniques are evident and most appropiate with a music video, one of the apects is the speed of the shots, at the start the rythme is failry slow therefore the editor has used less longer takes. However as the chorus comes into play the shots intensly speed up, this gives achorage to the beat which is now fast trying to make the audience feel they are in the video. Slow motion is used in places the creator clevely matching the lyrics to the video for example a group raising their drinks in a circle, this showing essential and relavant parts of the music video and denoting thats what people do at parties.
Mise-en-scene is used to denote the target audience and the type of music we are watching, in this case the music videos genre is faily mainstream as it falls into the catagory of R n B/hip hop therefore all the actors clothes juxtapose the two and add versilimiltude. Other micro elements such as props also help the overall versimilitude and realism of the video for example the use of neon paint which has strong conotations of partying and hard raving. The clothing of black eyed peas member fergie comes across as very promiscious and reveals most of her body this could have an effect on the female fans of the group giving them the impression they should dress like this to parties as its their ideal self and role model. However the outfit deffinatley will attract the males audiences too giving them a chance to see the singer come across as sexually provocative and visullay pleasing.
The diegetic world of this music video does the song justice and begins just in the first two seconds with an extremely urban setting of a city at night allowing us the audience to encode this and familiarize ourselfes to what the music may be about. The house also is stereotypical for an american house party and genre of song however towards the end lacks verisimilitude as the set suddenly changes into having bright coloured beams and in darkness, the conotations of a nite club.
. Media theory,
. Narrative analysis (where appropriate),
. Analysis of the media language used in terms of technical aspects of Camera shots, Angle, Movement and Composition, Editing, Sound, Music, Mise-en-Scène, Special Effects, and On-Screen Graphics.
Analysis of mode of address, who is the target audience and how are they addressed by the text?
An analysis of the representations included in the text
An analysis of generic codes and conventions.
music video analysis : Black Eyed Peas - I got a feeling
Various shot types are presented all throughout the music video these are there to make us feel in certain ways and to encode the meaning the editor has created. One of the types that is used is the insert shot, the insert shot signifies many aspects throughout the narrative. To begin in the first few minute or so we see the insert shot showing make up, combs and several other grooming products following this we see an insert shot of a mobile phone which is valuable and top of the range this has the connotations that the audience should be keeping up with new technology and fashion, they also use this towards the end showing some sort of wine being dropped this is stereotyping parties into saying that you need alchol to have a good time the fact it was dropped also could also be deceived that the people attending or drunk and not in control of their actions. Stereotyping also is shown through low angle shots of females in short skirts having the camera slowly panning upwards, this has been done to emphasis the females physical attributes and to attract male audiences to veiw the video.One master shot shows a living room full of attenders dancing with Will.I.Am central of the frame this allows the audience to step back for a brief moment and to pick out the band members from the others it also gives the veiwers a chance to reflect the overall mood and fashion instead of the frequent close ups of individuals. Lastly the most common shot is the two shot this happens as the song progresses and clevery shows how relationships change from groups to just pairs this again shows how alcohol can influence confidence.
Editing techniques are evident and most appropiate with a music video, one of the apects is the speed of the shots, at the start the rythme is failry slow therefore the editor has used less longer takes. However as the chorus comes into play the shots intensly speed up, this gives achorage to the beat which is now fast trying to make the audience feel they are in the video. Slow motion is used in places the creator clevely matching the lyrics to the video for example a group raising their drinks in a circle, this showing essential and relavant parts of the music video and denoting thats what people do at parties.
Mise-en-scene is used to denote the target audience and the type of music we are watching, in this case the music videos genre is faily mainstream as it falls into the catagory of R n B/hip hop therefore all the actors clothes juxtapose the two and add versilimiltude. Other micro elements such as props also help the overall versimilitude and realism of the video for example the use of neon paint which has strong conotations of partying and hard raving. The clothing of black eyed peas member fergie comes across as very promiscious and reveals most of her body this could have an effect on the female fans of the group giving them the impression they should dress like this to parties as its their ideal self and role model. However the outfit deffinatley will attract the males audiences too giving them a chance to see the singer come across as sexually provocative and visullay pleasing.
The diegetic world of this music video does the song justice and begins just in the first two seconds with an extremely urban setting of a city at night allowing us the audience to encode this and familiarize ourselfes to what the music may be about. The house also is stereotypical for an american house party and genre of song however towards the end lacks verisimilitude as the set suddenly changes into having bright coloured beams and in darkness, the conotations of a nite club.
Friday, 26 June 2009
REWRITE OF SCREEN PLAY (my pen ) 26.6.09
Nice Mug,
Draft No: 2,
16/06/09
Adam License (3642),
Emma Swallow (3992),
Stephanie Lake (3629),
Tahler Hill (3490)
D Block Media
Draft No: 2,
16/06/09
Adam License (3642),
Emma Swallow (3992),
Stephanie Lake (3629),
Tahler Hill (3490)
D Block Media
INT. Classroom/Office – DAY
SCENE 1
STEPH turns to camera.
STEPH
[Plainly]
This is my pen.
ADAM shuffles into the view of the camera. He looks down at STEPHS pen and back to the camera.
ADAM
[Flatly]
I like your pen.
STEPH drops the pen.
STEPH
[No emotion]
Oops, I dropped my pen.
ADAM looks down to the floor and back at the camera.
ADAM
I will get your pen for you.
ADAM bends down to retrieve the pen. He stands back up and hands STEPH the pen.
STEPH
Thank you for my pen.
STEPH removes the cap from the pen before ADAM turn to leave. Camera cuts to ADAM lifting up mug in exaggerated fashion. ADAM slowly walks out of the room. STEPH goes crazy with the white board.
STEPH
[Screaming and scribbling frantically]
ADAM walks out of the door where TAHLER is stood. ADAM stands next to TAHLER holding the mug up. TAHLER looks at ADAMS mug.
TAHLER
[Blandly]
Nice mug.
ADAM
Thanks.
Evaluation
During our short film we used various types of shots to capture different meanings. The shot we used most was a master, 2 shot which was suitable as we had many conversations throughout the piece and enabled us to see both actors on scene , it also gives the audience a general feel of the mise en scene and diegetic world our story was set in. We incorporated an establishing of the scene which panned to the left following Adam out of room and then to the right. This allowed us to show the audience the environment and enhance the idea of a dull, inanimate atmosphere which is reflective of our robotic characters. Inserts shots allowed us to connote relevant and important aspects of the narrative and gave the audience an insight into how the film will unravel, we used this when the pen was purposely dropped onto the floor it also contributed to the general flow and allowed action matching to take place. We also used action matching during opening a door followed by a new take with the actor on the other side
During our short film we used various types of shots to capture different meanings. The shot we used most was a master, 2 shot which was suitable as we had many conversations throughout the piece and enabled us to see both actors on scene , it also gives the audience a general feel of the mise en scene and diegetic world our story was set in. We incorporated an establishing of the scene which panned to the left following Adam out of room and then to the right. This allowed us to show the audience the environment and enhance the idea of a dull, inanimate atmosphere which is reflective of our robotic characters. Inserts shots allowed us to connote relevant and important aspects of the narrative and gave the audience an insight into how the film will unravel, we used this when the pen was purposely dropped onto the floor it also contributed to the general flow and allowed action matching to take place. We also used action matching during opening a door followed by a new take with the actor on the other side
Thursday, 25 June 2009
Tuesday, 23 June 2009
LESSON OBJECTIVES 23.6.09
Reschedule prelim task
changed short story due to lack of props and absence of a group member ( 22.6.09 )
complete film editing on movie maker
change of storyboard
changed short story due to lack of props and absence of a group member ( 22.6.09 )
complete film editing on movie maker
change of storyboard
Thursday, 18 June 2009
SCREEN PLAY : WORK IS A DRAG
Work is a Drag,
Draft No: 1,
16/06/09
Adam License (3642),
Emma Swallow (3992),
Stephanie Lake (3629),
Tahler Hill (3490)
D Block Media
Draft No: 1,
16/06/09
Adam License (3642),
Emma Swallow (3992),
Stephanie Lake (3629),
Tahler Hill (3490)
D Block Media
INT. OFFICE – DAY
SCENE 1
TAHLER knocks on the door.
ADAM
[Seductively]
Come in.
TAHLER enters the room and looks around. He see’s the back of EMMA.
TAHLER looks EMMA up and down and smirks.
EMMA accidently knocks her paperwork onto the floor.
TAHLER rushes over to help, crouching down he picks up her paperwork and see’s only her feet as she turns around.
TAHLER slowly looks up to her face with the paperwork in his hands. TAHLER sees ADAMS face for the first time, and his facial expression changes dramatically.
TAHLER
[Gasping in horror]
ADAM looks down at TAHLER in a suggestive manner.
TAHLER looks back at ADAM worriedly.
TAHLER hands ADAM the paperwork.
TAHLER looks one last time at ADAM as he stands up.
Tuesday, 16 June 2009
Monday, 15 June 2009
INTRODUCTION TO UNIT G324 :ADVANCED PORTFOLIO - VIDEO TASK SHOT LIST
Person A : drops an object
Person B : sees the object
picks it up . . .
Hands it back to person A
Person B : thanks person A
During my short film i will use many different types of shots here they are
Establishing shot : i will be using this at the begining, this is good as it lets the audience know where the narrative will be taking place and sets the scene.
Close up : i will use these to show the emotions of the characters and facial expressions to eye line matches.
Low to High angle shot : this will be shown on a female actor in the film to emphasis her physical features and denote the eyes of the male looking.
Insert shot : the insert shot is used to show something important or relevant to the story line i will therfore use this when person A drops the object.
Person B : sees the object
picks it up . . .
Hands it back to person A
Person B : thanks person A
During my short film i will use many different types of shots here they are
Establishing shot : i will be using this at the begining, this is good as it lets the audience know where the narrative will be taking place and sets the scene.
Close up : i will use these to show the emotions of the characters and facial expressions to eye line matches.
Low to High angle shot : this will be shown on a female actor in the film to emphasis her physical features and denote the eyes of the male looking.
Insert shot : the insert shot is used to show something important or relevant to the story line i will therfore use this when person A drops the object.
OBJECTIVES
I have completed the story board for my short film including the various editing and camera techniques.
I have yet to complete the screen play.
I have yet to complete the screen play.
INTRODUCTION TO UNIT G324 ADVANCED PORTFOLIO
1.) Complete a screenplay for my introduction to unit G234: Advanced portfolio Video Task.
2.) Complete a story board for my introduction to Unit G234: Advanced Portfolio Video Task.
2.) Complete a story board for my introduction to Unit G234: Advanced Portfolio Video Task.
INTRODUCTION TO UNIT G324 ADVANCED PORTFOLIO-ASSESSMENT
Introduction to Unit G324: Advanced Portfolio – Assessment Objectives
The purpose of this unit is firstly to assess your ability to plan and construct media products using appropriate technical and creative skills (AO3); secondly to assess your ability to apply knowledge and understanding in evaluating your own work, showing how meanings and responses are created (AO2); and finally to assess your ability to undertake, apply and present appropriate research (AO4).The unit requires you to engage with contemporary media technologies, giving you the opportunity to develop your own skills in these technologies. It also enables you to develop the skills of presentation that are required for further study at higher levels and in the workplace.
The purpose of this unit is firstly to assess your ability to plan and construct media products using appropriate technical and creative skills (AO3); secondly to assess your ability to apply knowledge and understanding in evaluating your own work, showing how meanings and responses are created (AO2); and finally to assess your ability to undertake, apply and present appropriate research (AO4).The unit requires you to engage with contemporary media technologies, giving you the opportunity to develop your own skills in these technologies. It also enables you to develop the skills of presentation that are required for further study at higher levels and in the workplace.
Monday, 11 May 2009
Audience Feedback- Emma Parkinson
Tahler...
Your contents page for your prelim task needs some improvement as the colours clash.
In order to improve this for your final project i suggest you look at a real magazine to find out what the generic conventions are .
:D
Love Youuuuuuuuuuuuuuuuuu
Your contents page for your prelim task needs some improvement as the colours clash.
In order to improve this for your final project i suggest you look at a real magazine to find out what the generic conventions are .
:D
Love Youuuuuuuuuuuuuuuuuu
x
Audience Feedback From Andrew Harrison
Good work all around, the front cover, contents page and double page spread all look very realistic, and i like the use of filters and lots of colour; features which would be present in a magazine which uses the same genre's as yours.
The magazine has a good consistent theme.
x
The magazine has a good consistent theme.
x
Audience Feedback- From Emma Parkinson
Heyy :D
You're front cover is awesome :)
If it was in a shop, on a shelf i would buy it :)
it looks really professional and realistic in comparison to the magazines out there now.
Your housestyle colours/font are consistant throughout your front cover, contents page and double page spread
This is important as it creates the realistic effect :D
Yaaayyyy
Well Doneeeeeee :D
xx
You're front cover is awesome :)
If it was in a shop, on a shelf i would buy it :)
it looks really professional and realistic in comparison to the magazines out there now.
Your housestyle colours/font are consistant throughout your front cover, contents page and double page spread
This is important as it creates the realistic effect :D
Yaaayyyy
Well Doneeeeeee :D
xx



My prelim task helped me in many ways, above is both my college and music magazine. Using Adobe Photo for both it had advantages and yet disadvantages. Following the conventions for both it was hard to show my skills for example text editing and advertisement as the college magazine was much more suttel and formal, however this gave me a chance to play around with styles of magazines and got me thinking about what the product was trying to achieve and visually look like.
For example when taking my pictures my prelim task helped my photography on FUTURE SHOCK the main reasons for this was the fact that i understood the stereotypical facial expressions and body language of the two which added verisimilitude. In this case my TRC magazine had the student looking knowledgeable and interested in his own education.
From my draft to my final i have made several changes to add finishing touches to my project. One thing was the absence of pictures which i felt made my draft look too cluttered and crammed, therefore i had just two pictures at the bottom. On the other hand i felt my draft lacked sell lines therefore putting more banners on to make my magazine seem fuller.
AUDIENCE FEEDBACK
Audience feedback was really useful to me and made me aware of my strengths and weaknesses.
The positive feedback was helpful in the sense that i had achieved at making my magazine exciting and busy on page. Also the comment on colour was really reasurising as this was one factor which i needed to adress to my target audience and the best way to promote such a niche genre.
The weaknesses were equally as important and looking back realsied the colours did crash together on my prelim and the idea of having the masthead themed throughout was inapropiate, if i were to do this again i would have just kept the text colour as white. Without any comments i wouldnt be able to learn from my mistakes and relise i had done wrong. If i were to do these pages again these would be aspects i would deffinately take into account and change.
Saturday, 9 May 2009
DISTRIBUTION
Having such a small and local magazine i have decided that the best way to start distributing my magazine would be through another. In this case i have chose Kerrang my reasons for this are simple it will give FUTURE SHOCK plenty of publicity and a chance to get in the public eye. If this proves to be a success it will then be stable enough to stand on its own and be part of Bauer as an official product.
Having such a small and local magazine i have decided that the best way to start distributing my magazine would be through another. In this case i have chose Kerrang my reasons for this are simple it will give FUTURE SHOCK plenty of publicity and a chance to get in the public eye. If this proves to be a success it will then be stable enough to stand on its own and be part of Bauer as an official product.
FINAL
FAIL
One aspect i struggled with was the focus on the camera, with this i had to practice several times before getting one without a blur. This occured on a regular basis untill the tripod stand was introduced to me when taking ones for my actual magazine pages.


One aspect i struggled with was the focus on the camera, with this i had to practice several times before getting one without a blur. This occured on a regular basis untill the tripod stand was introduced to me when taking ones for my actual magazine pages.
However sorting the problem this task helped of getting an exsisting band picture and ordering the actors into the needed positions this also improved my people skills and gave me confidence when taking ones for FUTURE SHOCK
As you can see the quality of two are obvious the one to my left the faces look all disorientated and lack facial detail. The top image is much more clearer and detailed.
Friday, 8 May 2009

Also being an exclusive issue similar to Kerrang i have plenty of topics in my sell line this is important to wow my fans.
Thursday, 7 May 2009
glossary of key terms
Masthead – The name and logo of the magazine.
The Lead – the introductory paragraph of an article. Usually written in bold or capitals.Body copy refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font size, word limits etc. Usually written in columns.
Serif font – fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans serif font – fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.
Drop Capitals – Really big letter, which start off an article.
Cross Head – Small sub-heading used to split up a large block of text.
White Space – white parts of a page other than text or pictures.
Mode Of Address – How the magazine talks to the audience.
Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.
Banners – text, which stands out because its on a coloured background.
House Style – a magazines distinctive design that distinguishes it from its competitors.
Borders – the gaps at the edges of the page.
Gutters – the gaps between the columns of text.
Leading - the space between lines of text.
Kerning - the space between letters.
Strap Lines – a smaller headline, printed above the main headline.
By-lines - name of the person who wrote the article.
Picture Credits - where did the photos come from, or who took them.
Anchorage – The way in which text helps to pin down the meaning of a picture and visa versa.
Monday, 4 May 2009
Interview double page spread:
INTRO:
Coming up in the gritty world as everyday typical teenagers Noah(drummer), Matt (keyboard) and Troy(main vocalist) struggled to to get to grips with the harsh street wise environment they were brought up in. Wagging school and taking drugs were factors of their everyday life, growing up abit the 3 close friends decided they had to get out and see the world instead of sitting about wasting their own. Now on the steady road to success Future shock has got the exclusive first ever interview on how a troubled life of some simple boys has made them appreciate life and turn their troubles and emotions into music.
QUESTION ONE:
What were your feelings towards life a year ago and did you ever think it would change?
TROY:
Thinking back we were so out of it and off our tits twenty four seven you actually forget what to feel like and how to act, we would sit their counting our last bits of money on some scrapped furniture hoping it would get us hooked up that time the following day. No one semp't to give two sh**s about how we felt or listened to us so drugs was our only escape route to blanking them out. Personally i was seeing myself with no job and an addict for the rest of my life, it was so hard waking up in a morning knowing theirs f**k all out their to do and get out of life so yeah we were pretty screwed.
QUESTION TWO
How did the music come about and was it just an over night thing ?
MATT:
Influenced with 3 litres of the cheapest cider i cant remember much of the night to be honest but i think it started when we were stumbling around pretending to be a singers, one thing led to another and i think we started jumping about and raving beside each other. Being smashed out of our heads we had the idea to make up the most chaotic dance song i ever recall, it wasn't till i stumbled upon the screwed up piece of paper the next morning at the side of some sick i realised. Reading it at first was a struggle but i could see what we were trying to say with the lyrics and that, looking over at them crashed out on the floor i was too embarrassed to say anything in case they thought i was just bull sh****g and had made it up myself. Anyway we thought about it and decided to start making some crazy beats i admit the first hundred were absolute w**k but they got better in time, before we knew it we had done a full album in a week!
QUESTION THREE
How did you as a group escape drugs and how hard was it?
NOAH:
Personally I'll be honest we didn't actually stop doing it until we were overly desperate and needed some basic music gear, and I confess even then i twocked a couple of notes from our saving jar for some, but through time we got more obsessed with the music and rave sessions to even care anymore. When it spilled out onto the streets we were actually trying to get somewhere in life we were kicked for it every time we had f**k all support from anyone and people just couldn't take us serious. Even now when we get depressed that little feeling inside us is craving for it but we just think how far we have got and just seeing some of our old mates still hooked it gives us more of a drive to succeed.
QUESTION FOUR
We have heard in the media already that you have plans to take your music to the next level and are ready to compete with other big names?
TROY:
Where we stand at the moment our albums release date (Attack of the nerds Scribble) will be out sometime this summer were not sure yet on the date like. We then have four gigs mainly around Rotherham however Manchester and Leeds are possible venues through our newly found manager who is a proper top lad. One rumour we had heard spreading about is that Master Shortie wants a collaboration at the o2 arena wether this is a load of b******s we don't know but we would take every chance share music we know how hard he likes to party too, not forgetting the chances of getting known down London.
(the cost and dates of Attack Of The Nerds tickets are all on our website http://www.futureshockrave.co.uk/)
QUESTION FIVE
Although your style is very unique and varies between the genres of rave and dance how have you managed to give your songs so much meaning and depth?
MATT:
Coming up in the music world we could see how many bands and solo artists just stick to one thing usually the thing they are most good at. We took this into account when looking at our music and was fed up with all the songs which didn't have any meaning other than the everyday "my girlfriends left me i am going to sing about it ". Sitting down our heads just exploded with past experiences and emotions we couldn't let out before in just words this gave us starting points in how the songs would begin. One of our first songs created was extremely meaning full to us in our younger days and evolves around a close friend we lost back at school.
QUESTION SIX
Are u going to make it big and why should people buy your album?
NOAH:
Were not trying to say we are the best, but we are getting there and faster than anyone else.
People in the charts don't know whats hit them we are the next gen heroes and in a years time i assure we will be massive. We say to everyone buy our album its out of this world get up to date with this fresh era which has begun.
Sunday, 3 May 2009
EVALUATION
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Using conventions from exsisting music magazines i didnt reely pin point my magazine to a certain genre. Thefore i took small elements from many to give a more unique feel to my magazine as it is niche. One thing i took into my own use was the similar style of masthead to kerrang, changing it with colour themes it was then suitable for my audience as to a mainstream rock fan base which have much more darker plain colours.

When coming to the photography of my magazine i wanted the representation of the my band as close to the real thing as possible, therefore i had the group in various body positions of the backdrop complimenting each member in individual ways for example i have used "THE GOSSIP" with this i have took the prop of some sunglasses and put them in (Adams) mouth not only does this compliment the feel of my magazine it makes it stand out from just a plain stance.
Similar to this my contents and double page spread show obvious connections as the images i have taken are full of action and movement giving the audience a preferred reading and connotations of raving.
My contents page itself has all the the stereotypical factors which add to the verisimilitude
this includes obvious elements such a as bulleted columns, bands, prizes but as well of this smaller aspects which are equally as important such as a small image of the front cover at the top and putting frames round my text boxes all make FUTURE SHOCK believable.
this includes obvious elements such a as bulleted columns, bands, prizes but as well of this smaller aspects which are equally as important such as a small image of the front cover at the top and putting frames round my text boxes all make FUTURE SHOCK believable.
My double page spread follows the same principles as the previous. Using the font 28 DAYS LATER, IMPACT and the chaotic over the top colours gives my target audience a strong house style which will help them recognise my product if their was to be another issue. One thing i felt suitable was the use of adobe photo shop elements 5, with this i could play around with the brightness, contrast and saturation of the images i took and enhance them to give connotations of heavy dance gigs it also makes my pages stand out and gives stronger anchorage to my captions above.
How does your media product represent particular social groups?
My magazine is aimed at teenagers and young adults who are trying to keep up with the ever changing music and unique hybrids which are forming through time. With this as my magazine is a first issue it will be very niche and have a small fan base which is why i have had created it with upcoming and local artists. The overall mise-en-scene of my front cover had to be spot and look different to other mainstream genres for example heavy rock this makes it clearer to the fans who are interested in this type of music. With this i have my 3 actors dressed suitably and following their rolls as a rave and dance group to help convince this Adam (left) has a tight white v-neck top on with retro ghetto blasters all over, this is much easier than finding one in real life and taking a snap.
The way they are stood as a group shows variation and differences in sexuality on one hand i have Tom (left) stood in a stereotypical masculine way with his chest stuck out and a serious facial expression hinting he is comfortable with his sexuality of being straight. In centre of the page i have directed Andy to have a less domineering role and touching Adam on both shoulders, this could give of mixed emotional connotations some accumulating he may be uncertain of his sexuality or just a has a strong bond with his band member. Either way i felt by showing a mixture of people it would make the viewers reading comfortable to be an individual.
Targeting both female and males i thought of different ways i could reach compliment both genders. This is how i did it.
TARGETING MALES
GRITTY LOCATIONS FOR PARTS OF MY PHOTO SHOOTS
EXPLICIT AND BOYISH TAG LINES
FOR EXAMPLE
"WE HAD F**K ALL SUPPORT"
RIVALRY OF MALES SCOIAL REALISM
(CLAIRE MONK)
FIGHTING SNAPS
IDEAL SELFS
TARGETING FEMALES
FASHION
LOCAL FEMALE BAND TO ENCOURAGE NEW TALENT
IDEAL PARTNERS
FLORENCANT COLOURS
With my masthead FUTURE SHOCK i have encoded meaning to give simple denotations deeper thoughts for instance the FUTURE is used as my magazine is unusual and attempting to influence musicians and for fans to always look further for trends, stles and genres of music which will widen their appeal. The SHOCK dennotes being startled and awakened by an energy this can reflect onto the general feel of my magazine which is designed to jump out of the page instead of blending in the rest.
What kind of media institution might distribute your media product and why?
Who would be the audience for your media product?
The target audience for FUTURE SHOCK would be arouund the ages of 16-22 no older or younger due to explicit language use. The readership around 60% male to 40% female the audience must be interested in future electronic rave and dance and alow them selfs to explore different eras which are beguining to unwravel. They should also be interested in new and upcoming talents brought to light through the magazine. Money wise my magazine wont be making a large amount of money as its readership is a smaller minority than for example KERRANG or Q and its monthly, however it wouldnt take as long as a popular selling magazine to make as i wouldnt have as many pages.
How did you attract/address your audience?
Even though my magazine is a hybrid genre and different i have still kept all the fundamentals of a music magazine this is one of the most obvisious aspects as the audience need to understand what it is your actually selling, therfore on my front cover i followed the conventions and cropped an appropiate picture and had it main focus covering most of the page. To adress my audience i also had smaller images around the outside and bottom this tells the audience my magzine has plenty to offer and will persuade them to find out about the artists e.t.c. With the pull quotes i limited the amount of text teasing the reader it aslo dosent give too much away that it isnt nessercary to read on and purchuse my magazine. On my masthead and sell lines i have showerd the text with colour this keeps my magazine looking busy and exciting it also helped my fonts jump out onto the fore ground through having text boxes this will attract customers and give them plenty to look at.
Word use has also helped me, modern, exclusive and ggoodies (great goods) all give postive feedback to Future shock and readers look out for things like this which will make them feel they hav got something worthy and valuable. With so much going on it was a good idea to keep the discourse structure simple and easy to follow this is evident through my double page spread where an indepth interveiw was present.
ATTACK OF THE NERDS interveiw is much more around domestic problems and rough up bringings this gives my double page spread character and makes a relationship with the reader as they may be able to relate parts of their life to it.
Attracting young adults the left image on page has plenty of energy and action it also shows the wild side to the band. Further up top another snap puts the readers on a short story and gives achorage to the meaning full interveiw aside and below. Under the band name is a descriptive opening about the group in general and gets audience arroused to read on.
What have you learnt about technologies from the process of constructing this product?
Starting the project i was introduced with new and strange ways of saving and using my work to an advantage over the internet. Blogger at first was a real struggle to navigate howeer over time through smart custimization and work prep i eventually got used to the website. The next couple of weeks had me creating posts and uploading images which was satifying and gave me confidence to carry on.
Soon after we were shown two programmes the first adobe photoshop element 5 and Quark express. Using adobe photoshop in the past i was fairly comfortable navigating and constructing my project and in a whort time had created my front covers. Later getting cam studio inwhere i could take my own recordings and upload them had me using the lasoo tool cutting one of my band members out and onto a blank file this was failry easy to grasp however the playing and stopping of the softwear got akward and took several attempts to perfect. After tweeking my front cover i advanced into fonts and enhanced many of my text styles with drop shadows, gradients and outlines this aded proffessionalsim to my work. Helpfull also was the adavanced picture settings of adobe which after cropping allowed any inconvient marks or tears in the backdrop to go away.
For my contents and double page spread i wasent comfortable using Quark express and found it difficult even to add simple things such as text boxers and import pictures due to lack of experience. Getting towards the end of the project i eventually grasped what was needed to do and was happy fitting box to picture, picture to box along with house styles and other basics. One usefull tool was the drop capital, this ensured my work could resemble existing ones and added verisimilitude to FUTURE SHOCK.
Friday, 1 May 2009
Thursday, 30 April 2009
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